Could broadband be the benchmark for globalization’s progress and adoption?

Though there have been considerable advances in the field of internet technology, not all problems are addressed to reach globalization’s progress and adoption. This is in contrast to the steady and rapid advances in semiconductor technology, information storage, networking, and applications, the interaction of IT with various elements of society is more complex. Although IT performance in many cases improves exponentially, the utility to users in many cases improves more slowly (Chandra et al. 2000).For example, a doubling of computer processing speeds may bring only small improvements in the most widely used applications, such as word processing or spreadsheets. Furthermore, although it is common to talk about the â€Å"impact† or â€Å"effect† of IT or the Internet—implying a one-way influence—the interaction of IT with society is multidirectional and multidimensional. Over the past two decades, many studies have explored how organizations use IT . Cumulatively, these studies have found that a simple model of IT leading to social and organizational effects does not hold (Kling 2000).Instead, IT is developed and used in a social context in which organizations and individuals shape the technology and the way it is used. The implementation of IT is an ongoing social process that involves changes in people's roles and in organizational procedures. Incentives and trust are important factors in the success of IT implementation. And broadband proliferation is an important ingredient of globalization. The public debate in this country on the War in Iraq has been the most hotly contested issue in recent history and shows no sign of letting up.Through all the policy proposals, failures and triumphs many positive viewpoints have emerged about how to address the most distressing issues related to United State's new found global role: exporter of security. Dr. Barnett believes this is positive trend overall: â€Å"That is why the public debate about this war has been so important: It forces Americans to come to terms with what I believe is the new security paradigm that shapes this age, namely, Disconnectedness defines danger. † I think that last statement is an apt template for understanding the daunting task facing the broadband era: the age of transactional transformation.It is in the disconnectedness that defines the danger for our productiveness and growth, and hence our economy as a whole. The disconnectedness from novel approaches, the disconnectedness from relevant value models, disconnectedness from persistent progression to universal broadband access. Perhaps there is a need to view broadband technology adoption as a historical process in the same vain as globalization. Unfortunately, for many, this leads to a nasty polemic on it's relative merits. Barnett has this to say on this issue: The problem with most discussion of globalization is that too many experts treat it as a binaryoutcome: Either it is great and sweeping the planet, or it is horrid and failing humanity everywhere. Neither view really works, because globalization as a historical process is simply too big and too complex for such summary judgments. Instead, this new world must be defined by where globalization has truly taken root and where it has not. Barnett goes on to say: Show me where globalization is thick with network connectivity, financial transactions, liberal media flows, and collective security, and I will show you regions featuring stable governments, rising standards of living, and more deaths by suicide than murder.These parts of the world I call the Functioning Core, or Core. But show me where globalization is thinning or just plain absent, and I will show you regions plagued by politically repressive regimes, widespread poverty and disease, routine mass murder, and most important the chronic conflicts that incubate the next generation of global terrorists. These parts of the world I call the Non -Integrating Gap, or Gap. Could broadband be the benchmark for globalization's progress and adoption? It can be, I believe the more the connectedness to the Functioning Core the greater the value rendered.Broadband access providers whether wireline or wireless will have to holistically reconsider the ramifications of globalization in this context. They can do much to advance it positively or hinder it destructively. The lessons for content providers may seem less obvious but in a globalize economy the more connectedness the richer the value doesn't always resolve neatly. Microsoft, Google, Cisco, Apple, Oracle, Yahoo, eBay and IBM to name a few, have all handle this transition quite nicely. And if supporting and expanding the core is what the new economy is all about then I can think of no better marker for globalization than broadband.This proposed study will try to find out if indeed broadband can be the benchmark for globalization’s progress and at the same time, will it b alance with societal impacts? Will the globalization’s progress and adoption will take into consideration the affect on the people as whole? REFERENCES CHANDRA, B. , DAHLIN, M. , GAO, L. , AND NAYATE, A. 2001. End-to-end WAN Service Availability. In Proc. 3rd USITS (San Francisco, CA, 2001), pp. 97–108. Kling, R. (2000). Learning about information technologies and social change: The contribution ofsocial informatics. The Information Society, 16(3), 217-232. Sawyer, S. and Rosenbaum, H. (2000). Social informatics in the information sciences: Current activities and emerging directions. [Electronic Version] Informing Science. 3 (2), 89-95 available Suchman, L. (1994). Supporting articulation work: Aspects of a feminist practice of office technology production. In R. Kling (Ed. ), Computerization and Controversy (pp. 407-423). San Diego, CA: Academic Press. Williams, R. , & Edge, D. (1996). The social shaping of technology. Research Policy, 2

Great Gatsby Analytical Writing Essay

Gatsby is a pillar of the American literary canon and has been woven over generations into the very fabric of American culture. You should read this text carefully and interactively – annotating your text so that, during class discussions, you are able to find and reference meaningful passages. On the second day of classes you will turn in a well-crafted, thoughtful essay of 3-6 pages. Your essay must be typed, doubled spaced, in 12 pt. Times New Roman font, with one-inch margins and formatted according to proper Modern Language Association (MLA) standards [proper header, page numbers, and parenthetical citations]. If you have any doubt about how to write in MLA format, consult the most recent edition of the MLA handbook (available in the ISS library). This will be my first encounter with your formal writing. Some things to consider when writing a formal literary analysis paper: 1.The paper should have a defined, focused, and assertive argument (thesis). 2.The paper should be written in third person (no use of â€Å"I,† â€Å"we,† â€Å"you,† etc.). 3.The paper should be written in the literary present tense (e.g. â€Å"Gatsby goes†¦Ã¢â‚¬  as opposed to â€Å"Gatsby went†¦Ã¢â‚¬ ). 4.The paper should paraphrase and quote specific passages as evidence to support claims. 5.Quoted material should be properly assimilated in the student’s writing. 6.The paper should be structured according to a logical progression for the argument. 7.The paper should be thoroughly edited for proper grammatical usage. 8.The paper should hold the reader’s interest. 9.Good essays have interesting titles. Options for responding to the text: 1.Choose two characters in the work and compare them – noting their similarities and differences. Do so, though, not merely on a surface level, but in such a way that you explore the greater issues and concerns of the novel that the characters’ represent. 2.Choose two particular places that represent two opposing forces or ideas that are central to the novel. Write an essay explaining how the places differ, what each place represents, and how their contrasting contributes to the meaning of the work. 3.Choose at least two â€Å"social† scenes from the novel and discuss how these scenes establish some of the values or concerns that pervade the novel.

Assignment #2 & Discussions 1&2 Essay Example | Topics and Well Written Essays - 1000 words

Assignment #2 & Discussions 1 - Essay Example is important to note that while actions taken by an early childhood educator can lead to positive outcomes for families and their children, they can also harm them. The action I would take in this situation is to provide the developmentally appropriate hands-on activities as I have been trained. This is because this ethical dilemma involves ethical responsibility. Feeney & Freeman (2012) defines ethical responsibility as the duty to follow a morally correct path. In this case scenario, I feel the highest sense of ethical responsibility to the young children I teach and their families. It is important to note that childhood is vital, valuable and unique stage in the cycle of human life. My paramount ethical responsibility in this dilemma is to provide care and education in an environment and settings that are nurturing, safe, responsive and healthy for each and every child. I have a responsibility to support the development of a child and learning while respecting their individual differences. I have a responsibility to assist children to learn, play, and socialize cooperatively. I also have a responsibility to promote children’s self-awareness, resiliency, competence, physical well-being and self worth. I cannot achieve this by teaching academic skills to 4-year olds using large groups, primarily lecture and drill methods. Families play a vital and primary importance role in the development of a child. According to Feeney & Freeman (2012), the families and childhood educators have common interests in promoting the wellbeing of a child. Code of ethical conduct requires early childhood to exercise they primary responsibility to bring about communication, collaboration and cooperation between early childhood programs and home so as to enhance the child’s development. In this respect, after making the decision I made based on the ethical responsibility I have for children I teach, I will inform their families why it is important to do so. Sharing of

Nurses role Research Paper Example | Topics and Well Written Essays - 1000 words

Nurses role - Research Paper Example Nurses role Abstract The study of this research is aimed at exploring the role of nurses in prevention of the healthcare associated infections. The concept of healthcare associated infections has been defined in this research. The characteristics of healthcare associated infections have been studied. The essential conditions that lead to the transmission of healthcare associated infections to susceptible patients are identified in the research process. The various features of healthcare associated infections that distinguish it from other diseases have been studied in the research process.The nurses have been identified as the frontline people for prevention of health care associated infections. The duties and responsibilities of the nurses and the role played by them in preventing healthcare associated infections have been analyzed in this research. The various clinical methods and the medical practices adopted by the nurses have been analyzed in the research process that is useful in prevention of healthcare associated infections. Introduction The health care associated infections are the diseases that develop among the patients during the time of hospitalization. The contamination of the hospital environment and the transmission of the infectious agents affect the patients who are vulnerable to such infection. The nurses are frontline healthcare staff who can directly identify the symptoms of healthcare associated infections and could effectively treat the patients for recovery. Healthcare Associated Infections The Centre for Disease Control and Prevention, headquartered in Atlanta, USA has provided a formal definition of Healthcare Associated Infections. The health care associated infections are the diseases that affect the patients during the period of hospitalization. These patients are not affected by these diseases before hospitalization. Neither do these infections develop post hospitalization. The period of hospitalization is also counted as the time period from 48 hours to the next 10 days post hospitalization. There are three essential criteria, the fulfillment of which may lead to the transmission of healthcare associated infections. There must be a source of infected microorganism, an agent or a means of transmission of the infectious disease and a host or patient who is vulnerable to be affected by the infection. The various sources of infected microorganisms are the bacteria, viruses, fungi and protozoa. The sources of infection may also be the residual bacteria on the skin, intestine, respiratory system, etc of the patients. These infections are difficult to suppress and as a result of this the hospital environment, equipments, floors and exposed surfaces may get contaminated (Bullock,  Clark and  Rycroft-Malone, 2012). These act as agents for transmission. The infection is transmitted to the susceptible host or the patient who gets infected due to deficiency in the immunity of the host patient. The lack of immunity m ay be due to suffering from anemia, leukemia, diabetes, etc. The susceptibility of the host may also develop due to prolonged hospitalization on account of severe illness. Role of Nurses: Prevention of healthcare associated infections The role of nurses is extremely vital in prevention of healthcare associated infections. The nurses are the first point of resistance who are responsible to take necessary actions for prevention of the healthcare associated infections. The daily precautionary practices adopted by the nurse help in preventing the transmission of the health associated infection to the susceptible patients. The nurses have a direct control over recognizing the source of infection, monitoring the environmental conditions

Modern Art Assignment Example | Topics and Well Written Essays - 500 words

Modern Art - Assignment Example The paper "Modern Art" explores the phenomenon of modern art. Looking at a particular period of art can bring about the innovativeness of artists in depicting ideas using paint and brush and various other unique techniques, which is a characteristic of the modern era. Learning all these perspectives among fellow students and engaging in discourses that analyze the works of art during this period will expose me to varied ideas and perceptions, which may contribute greatly to my esthetic education. Furthermore, I will be privileged to discover the different perceptions of fellow students and sharpen my skills to analyze future works of art and look at art from a multidimensional perspective. A continuous and developmental exposure to works of art will accelerate my capacity to look at works of art, not just from the surface but boldly venture into the deep maze and discover the exact message intended by different artists I will be exposed to. I expect not just to learn about artists, t heir art and the different eras in art but also to be able to apply knowledge based critiquing with the objective of improving my overall knowledge and mastery of art. Just as I had anticipated the experience with Modern art from the period between 1850 and 1955 exposed to magnificent works of art and the awe inspiring genius of artists through this period. The extent with which these artists rebelled against conventional approaches to art and delved deep into their creative psyches to pioneer new forms of art.

Transportation policies Research Paper Example | Topics and Well Written Essays - 1750 words

Transportation policies - Research Paper Example This article looks at the lessons that the US can learn from the public transport in Germany and the impacts it has contributed. In Germany and other industrialized nations in the world, public transport has increasingly been replaced by personal means of transport. The majority of the people in these countries do not use public transport. In the rural areas of this country, the majority of the rural dwellers suffer greatly from the unavailability or the total lack of public transport systems. This leads them to adapt to using the exclusive private systems of transport. This mainly involves the use of cars and vans for individual or family use. The public survey conducted in Germany in 2008 reported that 44% of the entire Germany population has never used public transport systems. This means that the entire German public transport system is mostly characterized by total to partial absence of people on public transport (Rietveld and Stough 5). According to research, the average Americ ans travel by cars twice as much than their German counterparts. They use transit six times less than the average Americans do. The results of these differences in statistics are due to income or residential density. The average Germans in the upper class make lower number of trips in their cars than Americans in the lower income class. Moreover, Germans who live in low-density areas travel by car about six times less than the Americans living at population densities areas do.

Why it is important not to miss a military formation Essay

Why it is important not to miss a military formation - Essay Example In addition, formation has a significant role to play in keeping track of where every soldier is at all times. In other words, through formation, the leadership gets clear idea about what a particular soldier is doing and where they are located. Based on the above information, it becomes evident that if a soldier has another appointment, it is necessary to report the same to the squad leader so that the squad leader can report the same to the platoon sergeant. Being a member of the United States Army is a matter of pride. However, being a member of this great heritage means one is supposed to adhere to, and uphold the traditions, courtesies, and heritage of the army. In fact, the offence from my part can be better described as the failure to adhere to the four R’s that make a soldier; right place, right time, right uniform, and right attitude. When I failed to come for the formation in time, I failed to display discipline, respect, and honor. I have to admit the fact that it i s of utmost importance in the army to be on time because it shows values like leadership, commitment, loyalty, and responsibility. In fact, being on time is very vital in military mission, because ones buddies, leadership, and the success of the mission are all heavily dependent on ones ability to be on time. In addition, in military culture, running in formation is considered as a key component of group fitness and unit morale. Furthermore, formations make it easy for the leadership to keep track of weapons. To illustrate, if the platoon sergeant wants to count the number of weapons the platoon has got, the easiest way is to hold a formation, and count the number of weapons, and can check if any details are missing from list. In addition, it becomes possible to see what equipments are missing or misplaced. In addition, such formations help in ensuring all soldiers are well aware about what to do and at what time. In addition, it helps the leadership know which soldier is located an d also at what place. Thus, I understand the fact that it is very important for me to be on time for a military formation, and that too in the right uniform. This is so because it is through military formation that the chain of command gets accountability and collects all the necessary information regarding the soldiers in the company. That means, if I fail to report in time, the entire procedure is slowed down as it becomes necessary to come and look for me, thus hurting the team, platoon and the company as a whole. In fact, morning formation is the most important formation of the day as it is this formation that makes accountability of everyone and puts out any necessary information that should be dealt with. So, missing the morning formation means having no knowledge about accountability and knowing nothing about what is going on and where everybody is. So, I understand that the offence of not showing up for formation is punishable under UCMJ article 15. In fact, one cannot ignor e the importance of formation in army. The United States Army Field Manual 3-0 describes three levels of war; strategic, operational, and tactical. In addition, it is said that the military tactics are to become instinctive through battle drills. There are principles of ambushes, seeking and turning flanks, maintaining reconnaissance, creating and using obstacles and defenses, and so on. Such tactics require the merger of psychology, physics, statistics, and a lot of team work. In fact, combat requires ordered arrangement and maneuver of units in a coordinated manner in order to convert combat power into victorious battles. In such cases, it is evident that the military formation has a very vital role to play in making one prepared and instinctive to face such situations. In

Project Management of Suvarnabhumi airport ( Thailand) Coursework

Project Management of Suvarnabhumi airport ( Thailand) - Coursework Example So, the proposal elaborates the project plan and objective, which is to form a clear idea of the different activities involved. The risks that are encountered in the project are also evaluated in the proposal. The stakeholders are concerned regarding success of project and have certain expectations out of the same. The expectations of stakeholders are also examined with the ultimate result of the project. The impact of the project on the operation, local communities and environment is also highlighted in the following sections of the proposal. Suvarnabhumi Airport, also known as Bangkok International Airport, is regarded as the most populous airport in Thailand. The project of constructing this airport in Thailand was scheduled to end by late 2005; but, the airport was opened on September, 2006 (Kable, 2014). It is now the hub for numerous fairways and serves as a connecting point and regional gateway for the foreign carriers. The project can be evaluated by using the renowned framework, Iron Triangle. Iron Triangle elaborates that every project has its own constraints like, quality, time and cost goal. The airport project had these three constraints too. Stakeholders of the project had expected quality of the airport services and infrastructure to be apt as per their needs and satisfaction. This was hard to maintain, but the project had overcome these shortcomings and had created one of the busiest airport in the world (Chaichalearmmongkol, 2014). The inauguration of the airport was scheduled in the late 2005; but due to huge budget over run, it was postponed to September 2006 (Airports of Thailand Public Co., Ltd, 2014). Thus, the project had to encounter the cost constraint. The project was not completed within the scheduled time because of the budget over run since the time constraint was not followed. On evaluating the project with the help of Iron Triangle framework, it is observed that if the time constraint was followed, then

Edgar Allan Poe Research Paper Essay Example for Free

Edgar Allan Poe Research Paper Essay Best known for his poems and short fiction. Edgar Allan Poe is one of the most famous American poets. He deserves most credit for short suspenseful mysteries and he perfected the area of horror stories. He wrote many famous poems like The Raven and The Bells. Poe was a genius and very meticulous in his stories every clue had to fit and thats why he didnt make a lot of short stories but a small collection of great short stories. He was born in Boston on January 19, 1809. Both of his parents were touring actors; both died before Poe even reached three years old. A rich merchant named Mr. Allan in Richmond, Virginia took Poe in. His childhood was uneventful although he attended the University of Virginia in 1826 for only a year. Even thought he was a good student he ran up a large gambling dept that Allan refused to pay. This prevented his return to the university and broke-off his engagement to Sarah Elmira Royster, his Richmond sweetheart. Having no way to support himself he enlisted in the army. He had already written and printed (at his own expense) his first book, Tamerlane and Other Poems (1827). Allan secured Poes release from the army and his appointment to West Point but refused to give him money. After 6 months Poe apparently got kicked out of West Point for disobedience. His friends, however, gave money to him for the publication of Poems by Edgar A. Poe Second Edition (1831), actually a third editionafter Tamerlane and Al Aaraaf, Tamerlane, and Minor Poems (1829). This book contained the famous To Helen and Israfel, poems that show the restraint and the calculated musical effects of language that was characterizing his poetry. Poe next lived in Baltimore with his widowed aunt, Maria Clemm, and her daughter, Virginia, and turned to fiction as a way to support himself. In 1832 the Philadelphia Saturday Courier published five of his stories all comic or satiric. In 1833, MS. Found in a Bottle won a $50 prize from the Baltimore Saturday Visitor. Poe, his aunt, and Virginia moved to Richmond in 1835 and he became editor of the Southern Literary Messenger and married Virginia, who was not even 14 years old. Poe wrote fiction, his most horrifying tale, Berenice, in the Southern Literary Messenger, but most of his contributions were serious and critical reviews that earned him respect as a critic. He praised the young Dickens and devoted most of his attention to devastating reviews of popular contemporary authors. His contributions increased the magazines circulation, but they offended its owner, who didnt like Poes drinking. The January 1837 issue of the Southern Literary Messenger announced Poes that Poe will stop to be the editor but also included the first part of his long fiction tale, The Narrative of Arthur Gordon Pym, five of his reviews, and two of his poems. This was going to be the strange pattern for Poes career: success as an artist and editor but failure to satisfy his employers and to secure a quite, stable life. First in New York City (1837), then in Philadelphia (1838-44), and again in New York (1844-49), Poe tried to establish himself as a force in literary journalism, but with only slow success. He did succeed, however, in creating influential literary theories and in showing mastery of the forms he favored musical poems and short fictional narratives. Both forms, he argued, should aim at a certain unique or single effect. His theory of short fiction is best exemplified in Ligeia (1838), the tale Poe considered his finest, and The Fall Of The House Of Usher (1839), which was to become one of his most famous stories. The Murders in the Rue Morgue (1841) is sometimes considered the first detective story. The The Raven (1845) and The Bells (1849) are good example of musical poems. Virginias death in January 1847 was a heavy blow, but Poe continued to write and lecture. In the summer of 1849 he revisited Richmond, lectured, and was proposed to the fiancee he had lost in 1826, she accepted that. After his return north he was found unconscious on a Baltimore street. In a brief obituary the Baltimore Clipper reported that Poe had died of congestion of the brain.

The Influences of Environment Essay Example for Free

The Influences of Environment Essay It is not difficult to assess the degree to which an individual is affected by the environment in which he lives. We know that climatic and social surroundings are no less influential. We know also that a person is born with the basic characteristics which are going to shape his personality and eventually his destiny. We can safely say that the interactions of both heredity and environment produce the individual. It would be interesting to analyse the effects of environment on the personality and activities of the individual. Social surroundings have an undisputed influence on people. Traditions and customs are the results of social relations in a group of people. These are often impressed on the individual who may either adopt them or oppose them. The individual often finds himself in conflict with such traditional institutions as marriage, family, religion and other established customs. The individual who rejects traditions is condemned by society and often ostracised. Individuals often have to fight against traditions. This continued opposition reveals the influence that such traditions have. The majority are just passively shaped by these traditions that have been inculcated in them from the cradle through school to adult life. Our basic personality is formed by society. 3 The powerfulness of social environment can also be seen in the everyday language we speak. The mother tongue is so called because the child assimilates naturally the language spoken by its mother. It is a scientific concept that all humans are â€Å"programmed† with the language ability, but what we speak depends on the social environment. The new-born Eskimo, if placed in an English-speaking environment, will grow up to speak English like the English. The mother tongue is learned in conditions different from those in which a second or foreign language is learned. The accent adopted by the individual also reveals the social milieu where he has picked up the language. Only the highly educated can hide their native accents. 4 The behaviour of the individual is often the direct result of social influences on him. It has been established that people exposed to harsh economic conditions are likely to turn to crime more easily than others. Though research has shown that criminal tendencies are inborn, that is of genetic origin, there is no doubt that social conditions help to externalise these tendencies in the individual. Whenever a society goes through severe economic conditions, like a recession, the crime rate tends to increase. The mass media have also been suspected to influence the criminal bent of people, especially the weaker individual who cannot think for himself. The unchanging geographical and climatic surroundings in which people grow have considerable effects on them as members of a social group. If today there are distinct national characteristics, it is because each group has been exposed to distinct physical or natural environments. Examples are numerous. The Eskimo is short and stocky because his cold, icy environment requires him to be so to survive. The people living along t he Equator are tall and thin so as to resist the heat. The colour of our skins has been fixed by the amount of sunshine we have been exposed to for generations. The Tibetans and Bolivians have large chests because their lungs have over the millennia become enlarged by the effort to breathe in rarefied oxygen in their high mountainous environment. 6 Eating and clothing habits, work activities, amusements are also directly dictated by physical environment. Those living along the coasts are likely to become sailors or fishermen. People’s activities throughout the world are conditioned by the landscape in which they live. The native Maori was a fisherman and a hunter, and therefore a flesh-eater. The Yorkshire boy until recently grew up to be a miner. It is only modern science and technology that have succeeded to some extent in decreasing the influence of environment on people’s activities. Primitive man used only what his immediate environment provided. Trappers in the north of America, Europe and Asia wore furs provided by their natural environment. 7 It is also generally accepted that weather and climate influence our character and mood. Weather influences mood because both are changeable. We are sullen when the weather is gloomy. We are lively and cheerful when the weather is fine. Poetry and songs in all times and regions have celebrated the coming of spring with cheerfulness and liveliness on the part of people. Also, in periods of heat or cold, our moods change for the worse or better. Astrologers and geomancers are convinced that stars and planets including earth influence and mark our lives in all their aspects – from character to intelligence, from luck to health, even life and death.

Energy Conversion Energy Transfer Assignment

Energy Conversion Energy Transfer Assignment The technical specification for a transformer may be found by examining its name plate. All transformers on the distribution and transmission network have a name plate. This plate has useful information about the transformer, e.g. how it is cooled, its KVA rating, the year it was mad and its LV HV arrangement. The information is stamped or etched on so it is permanent. [1] Image 1 SSE GMT Dorset KVA This is the transformers apparent power rating. Volts This is the Primary and Secondary voltages values of the transformer Amperes This is the Max current rating for the transformer Phases The amount of phases on the HV and LV sides Diagram DWG No Transformer schematic reference number Makers Serial No This is the serial number from the transformers manufacture Polyphase KVA Type of cooling The way the transformer is cooled Frequency Number of cycles per second in an alternating current Impedance A ratio of the transformers normal full load current to the current available under short circuit conditions Vector group ref indicates the windings configurations and the difference in phase angle between them Core and windings This is the weight of the core and windings Weight of oil This is the oil weight Total weight this is the combined weight of the oil, core and windings Oil This is the amount of oil in the transformer Year of manufacture This is the year the transformer was made Owners No This is where the owner of the transformer can label there asset With electrical machines it is very often the temperature rise permitted in the windings and insulation that determines the output, this applies particularly to transformers. Transformers are identified according to the cooling medium employed and its circulation method. The designated letters are assigned. Medium/Method Symbol Cooling Medium Mineral Oil Gas Water Air Synthetic Insulating Liquid O G W A L Circulation Method Natural Forced Forced Directed N F D The identification code used consists of 4 letters giving details of the cooling medium and circulation method for both primary and secondary cooling system. 1st letter Method 2nd letter Circulation 3rd letter Medium 4th letter Circulation Cooling medium in contact with winding Cooling medium in contact with external cooling system 2. The following items are associated with power transformers. Conservator tank The oil conservator is a single protecting device made of sheet steel, resistant or not to vacuum. It is cylindrical and has two fixing brackets. Usually, it is placed on a structure fixed on the transformer, above the cover level. In each side of the conservator there is one hole allowing its eventual washing during the exploitation. This hole is closed by means of a plate, which can hold (depending on the needs) an oil level magnetic indicator. The conservator has several holes to which are connected the corresponding piping. Each one of these piping has its specific activity (connection to the air breather, to the transformer cover, sampling, etc.). If the transformer is equipped with on-load tap changer, the conservator is divided by a septum. The larger compartment feeds the tank of the transformer and the smaller one feeds the on-load tap changer-breaking chamber. [3] Buchholz relay Every type of fault which occurs in oil filed transformer gives rise to the generation of gas which may be slow in the case of minor faults or violent in the case of major faults. The Buchholz relay is inserted in the pipe connection between the transformer tank and conservator. The Buchholz relay comprises of a cast iron housing which contains 2 elements. A mercury float switch which detects a fall in oil level and a combined deflector plate and float switch mounted so that it will detect any rapid movement of oil from the transformer to the conservator. The slow production of gas due to a minor fault causes a stream of bubbles to pass into the Buchholz chamber, resulting in a slow displacement of the oil and lowering the upper float which when sufficient will generate a Buchholz Alarm. A serious fault will produce an explosive generation of gas which rapidly displaces the oil and causes a surge to pass along the pipe towards the conservator and in doing so displaces the deflection plate, operating the lower switch which produces a Buchholz Trip which causes the transformer circuit breaker to trip. A leakage of oil from the transformer tank causes a gradual fall in the level of oil which when sufficient will be seen by the Buchholz Alarm float switch. The relay is also fitted with a petcock which can be used to take oil samples for analysis of the fault. Image 3, SSE S/S Paisley Road, Southbourne, Buchholz relay Neutral Earthing Resistor (NER) Neutral earthing resistors are a type of protection device, protecting equipment when there is a fault on the network. They work by restricting the amount of voltage and current that flows through the neutral point of the transformer its connected to, to a level that is safe preventing any damage. Neutral earthing resistors are generally connected between ground and neutral of the transformer. [2] Image 4, SSE S/S Paisley Road, Southbourne, NRE Image 5, NER Diagram [2] 3. Circulating currents can sometimes occur in a power transformer, explain why this happens and whether it is a good thing for power transmission and distribution networks. Â  [4] References [2] https://www.captech.com.au/solution/neutral-earthing-resistor/ [3] Table from SSE Document Library Ref: TG-PS-445 33kV transformers [4] http://www.gozuk.com/blog/circulating-current-in-parallel-transformers-585733.html

Whoops Essay -- Analysis, John Lanchester

The book â€Å"Whoops! Why everyone owes everyone and no one can pay† by John Lanchester, will be analyzed in this essay in order to look at the wider geopolitical banking strategy, the roles and development of international institutions and strategies that have lead to the current economic crisis. At the beginning of the book, the author identifies two key events which created the environment for such a crisis to occur: the Cold war and the tearing down of the Berlin Wall. These two events are pointed out because as he sees it, the cold war provided the capitalist nations with an opposite system to compare to, and its advantages in terms of social justice and peoples rights were incomparable. However after the fall of the Berlin Wall, â€Å"capitalism began a victory party that lasted twenty years† (J.Lanchester, p15), and as at its core capitalism is not an equal distributor of wealth, in addition to many countries after the fall abandoning their focus on social justice and focusing on growth, which was not sustainable. Here the author starts to lead the reader to considering how the strategies of society as a whole and key agent of the financial industry were formation of the environment in which they were. A proportion of the blame must lie with certain agents of the industry and their lack of actions. Deregulation had gone too far and governments were too slow or unwilling to act on time. An example given is when five major banks (Goldman Sachs, Merrill Lynch, Lehman Brothers, Bear Sterns, and Morgan Stanley) in 2004 were allowed to cut the amount of capital they had to hold as a reserve against potential loses. (J.Lanchester, p.163). The author points out how successful lobbying had become and that those banks at one point wer... ...100). These three banks had to all be bailed out. This situation incorporates the key four elements of the author’s argument, and is one of many. The book’s prevailing theme is how the strategy adopted by various agents of the financial industry has trickled down to the society. The author upon mentioning the creation of securitization, several times notes that this is what â€Å"broke banking†. This change in strategy of banks and the society as a whole led to many changes. The lender and the borrower being separated and the loan sold-off is a key flaw and arguably, speaking in general terms can be largely attributed to the systematic errors existence which played a large role in the most recent crisis. Throughout the book there is a feeling that the author sees the system as not being beneficial to the end consumer when fundamentally this should be the opposite.

Republic of Chad Essay -- Population Growth, Chads Cultural Structure

Chad is an ethnically diverse African country that also happens to be one of the poorest countries in Africa. Chad gained its independence from France in 1960 after a sixty year rule. There are several national cultures in Chad that are based on ethnoregional and religious affiliations. There are more than 200 ethnic groups in Chad, and those in the north and east are typically Muslim; most southerners are animists and Christians. Through their long religious and commercial relationships with Sudan and Egypt, many of the peoples in Chad's eastern and central regions have become more or less Arabized, speaking Arabic and engaging in many other Arab cultural practices as well (Azevedo, Graham, and Nnadozie). The people who reside in southern Chad's took more readily to European culture during the French colonial period. The county of Chad is 495,752 square miles and is three times larger than California, according to the CIA World Fact Book. Chad has a population of 10,543,464 as of July 2010, which is a population density of 14.2 people per square mile and a population growth rate of 2.038 percent, according to the CIA World Fact Book. Chad also has an urban population of twenty-seven percent, according to the CIA World Fact Book. Chad is one of the poorest countries on the African continent. Chad's economy is mostly agricultural and eighty percent of Chad's population relies on subsistence farming and livestock rising as their livelihood, cotton farming, growing sorghum, millet, groundnuts, vegetables, and fruits (Azevedo, Graham, and Nnadozie). The other twenty percent of Chad's population works in the industry services such as manufacturing, services, and the military. According to the CIA World Fact Book, eigh... ...employees who sign up for it. The McDonalds could bring endless possibilities to Chad. The people who be learn new skill, some could get the opportunity to could to college, receive health care, be able to take care of their families, and maybe open up their own business one day. My McDonalds on Chad could possibly help to strengthen Chad's economy, but I honestly don't think a McDonalds would do well in Chad. Chad is basically a large plain, with some mountain ranges, and desert. To put a McDonalds in the middle of the desert would be ludicrous. The majority of the people are still living in an agrarian culture and I don't think they would be very willing to spend what little money they do have on McDonalds. I think if this were a real business venture it would be a major failure. Chad just doesn't have the economy to support a McDonalds.

Family Planning Essay

†¢ It means the spacing of children and that parents are completely free to choose the number of children they want. †¢ People in almost all parts of the world are agreed that family planning is necessary in every country which desires to raise the living standard of its people. †¢ Family planning has also been referred to as the totality of human efforts to achieve human dignity, economic stability, health and happiness and welfare through: o Birth regulation and spacing of children by the use of accepted scientific methods Rhythm †¢ Only method that the Catholic church approves of †¢ â€Å"Periodic abstention† †¢ A plan of avoiding sexual intercourse during the fertile period just before and after an egg has been produced in her body †¢ Most women release an egg cell about once a month usually 14 days before the menstruation †¢ May vary from month to month and it is necessary to determine whether accurately as possible when an egg will be produced †¢ Can be reliable if the menstrual cycle is regular †¢ The doctor may help you determine when your fertile period is Sterilization †¢ Vasectomy(male); Tubal ligation(female) †¢ An operation whereby a tube, vas deferens, where the sperm cells pass is being removed †¢ In tubal ligation, the one removed is the tube where the egg cells pass †¢ Those who use this method are those with three to four children †¢ It is for couples whose families are complete †¢ The procedure much simpler for the male †¢ There no side effects and the cost of operation is cheaper Douching †¢ Flushing out the vagina with a medicated solution immediately after intercourse to remove or destroy sperm Abstinence †¢ Refraining from sexual intercourse †¢ 100% effective To have all this methods of family planning, one must be full of fire and enthusiasm about it yourself in persuading people to do such. If people are convinced of the possibility of family planning, the result will not only help the couples either rich or poor, to have a sound and healthy family but also make the nation a powerful and strong one. The world is not after the quantity but the quality of the people. Any couple who desires to use a family planning method should visit a family planning clinic so that they can learn the important details concerning the particular method they may choose and assure pregnancy protection. General Principles Governing the Choice of Contraceptive method 1. A contraceptive method is not for an unmarried individual but for a married couple. Although only one mate may be involved in its use, it affects the interpersonal as well as sexual relationship of husband and wife. 2. The effectiveness and the acceptability of any method are in direct proportion to the experience of the physician in suiting the method to the couple’s particular needs and the degree of motivation of the couple in using the method consistently. 3. The physician, being human, has his own preference and emotional reactions thereto. It is only in listening with respect to the patient’s reaction that the couple’s emotional need will be met. Catholic Church’s Position on Family planning On July 31, 1975, Julio R. Cardinal Rosales, pres. Of the Catholic Bishops Conference of the Philippines, made the following classifications on the stand of the Church in the Philippine Population Program: 1. The Church is in accord with the Government on the need for family planning. The church has always advocated responsible parenthood. 2. The church respects the Government responsibility in making available to the citizens such means of family planning that would not violate their conscience of those employed by the Government in its program. 3. The church advocated the family life program which upholds human dignity, healthful marital love and family relationship, and which teaches that the means for family planning is the natural method, with the exclusion of artificial contraceptives, sterilization and abortion. 4. The church maintains that the individual conscience is the ultimate arbiter in the choice of the means for family planning.

Pest Analysis of Italy

PEST analysis of Italy 1) Political Environment From the political point of view Italy is an ideal country where to export our product. It has good international relationships, especially with other EU countries where we are already present and with the USA. There are no restrictions to the importation or the exportation of capitals and goods. The accounting system follows the International Accounting Standards (IAS), the same adopted by all EU countries, and quite similar to the American’s General Accepted Accounting Principles (GAAP).There is a stable political regime with a multi-party system, which can ensure the certainty of law and the respect of contractual rights. However lawsuits tend to be lasting and expensive, and this could represent a risk in case of a contractual breach. 2) Economic Environment The Italian Economic Environment is also quite good for our project. Italian economy is based on services and industry. The per capita GDP is $30. 200, that is not high a s in the United States ($44. 00), but which is however enough to ensure the population with the possibility to save some of their budget for the acquisition of expensive products. In addition income is better distributed than in the US: looking at the Gini Index, Italy has a 36 and US have a 45 (where 0 means equally distributed and 100 means unequally distributed). If we bear in mind the different dimensions of the two countries all the other economic indicators can be considered similar. Just the Unemployment rate is a little bit higher in Italy, 7% against 4. 0%, but it is not very relevant. 3) Cultural and Social Actually Italy has a population of 58. 147. 733 inhabitants. The 98. 4% of them are literates, and the 66. 4% of them are aged between 15 and 64 years. It must be highlighted the fact that in Italy are present 72. 200. 000 mobile telephones: Italians have a strong culture of always being locatable, and for this reason they in average hold 1,25 mobile phones. 4) Technolo gical Environment We are not interested in assembling our product directly in Italy, but just n importing it from the countries where we have already established some plants. For such reason, from a technological point of view, we are mainly interested in the level of transportation and telecommunication infrastructures, rather than in the research intensity or in the university system. Italy actually has 19. 459 km of railways (16th in the world), 484. 688 km of roadways (11th in the world), and 133 airports distributed on the territory. The telephone system is modern and well developed, fax is widely used and mobile signal covers almost all the italian territory.

Personal Cultural Diversity Essay

The concept of globalization, which is the increasing integration and interdependence of different countries from one another in terms of economic, communication, and technological aspects, leads one to address the concept of cultural diversity or multiculturalism. Cultural diversity in the health-care system touches lives of many Americans in one way or another. No matter what our own cultural background is, when we go receive medical care, we may encounter a care giver who comes from a different cultural background than ours(Naylor 1997,291).. In the concept of cultural diversity, it can be recognized that two terms are equally important. The first concept is culture, which refers to the total way of life of individuals, and the unique characteristic that separates the human from the rest of the world of living things. It is said to be the primary means of human adaptation and the basis for the majority of human thought and behavior. As such, human beings create, learn, and use culture to respond to the problems of their natural and social-cultural environments, to control them, and even to change them (Naylor 1997, 3). The other important term in the concept of cultural diversity is the concept of diversity, which refers to variety. Putting the two concepts together, cultural diversity refers to the presence of a variety of cultures in a particular group or area. In this sense, the difference of one’s culture with another is being recognized, thus, emphasizing one’s individual unique characteristics in relation to one’s ethnic or racial origin. However, the concept of cultural diversity does not only refer to one’s difference and uniqueness in terms of cultural difference. This is because this concept also refers to personal cultural diversity, which refers to individual differences in terms of family background, values, personal experiences, prejudices and judgments, and socioeconomic class. In addressing personal cultural diversity, the cultural or family background of an individual must be evaluated and examined. In terms of cultural or family background, personal cultural diversity can be seen in terms of differences in the place of birth of an individual, the culture and values of his or her town or city, the unique values that one has been able to acquire, and the negative and positive experiences that one was able to have. In this sense, personal cultural diversity can be seen through the influences of personal xperiences that have been acquired and accumulated by the individual through his or her lifetime. Another factor to consider is the individual’s religious background or influences, as this would determine the values and practice of morality of the individual. This would also define one’s behavior and personality in comparison to other individuals. In addition, the religious influence of an individual, along with his or her personal experiences determines his or her judgments and prejudices regarding a certain issue. Another important factor is one’s social-economic class background, which refers to one’s income levels and lifestyle backgrounds. One’s level of income and lifestyle entitles one to develop different views and perceptions regarding different issues or topics. To sum up the points, it can be perceived that in order to understand the concept of personal cultural diversity, the different aspects of one’s lifestyle must be examined and determined in order to point out individual differences in a particular group or society. This is because each individual has different genetic make-up, thus, making one unique in terms of developing approaches in addressing the different problems in the environment. Work Cited: Naylor, Larry L. Cultural Diversity in the United States. Westport, CT: Bergin & Garvey, 1997. Naylor, Larry L. Cultural Diversity in the United States. Westport, CT: Bergin & Garvey, 1997

What is the Election Procedure in India?

An election is a contest between different candidates from various parties out of which the voters elect one as their representative. There may also be independent candidates taking part in the election. There are following stages in the electoral process (procedure): (a) Delimitation of constituencies: First of all the entire area-the whole country in the case of Lok Sabha elections and of that particular State in the case of Legislative Assembly elections-is divided into as many constituencies as there are seats. (b) Preparation of voters' list: After the demarcation of constituency, the voters' list of each constituency is prepared and published. (c) Filing of nomination papers: The dates of election, filing of nomination papers and withdrawals are fixed by the Election Commission. Any person, who wants to fight the election, can file his nomination papers by the due date. His name must be there in the voters' list and he should be eligible to fight election. His name should be proposed and seconded by the voters of that Constituency. Every candidate has to deposit some security along with his nomination papers. d) Scrutiny of nomination papers and withdrawals: A date is fixed for the scrutiny of all the nomination papers. If the nomination papers of any candidate are found to be not in order, they are rejected. The candidates can also withdraw their names from elections upto a certain date fixed by the Election Commission. (e) Election campaign: The next stage in the election is the election campaign by various candidates and political parties. Posters are distributed, meetings are held and speeches are delivered. Processions are also taken out and sometimes use of Radio and Television is also made. Through all these means voters are requested for votes. The election campaign normally ends 48 hours before the election. Although every political party and candidate are free to do their election campaign yet according to our election laws no party or candidate can (i) bribe or threaten the voters. (ii) appeal to the voters in the name of caste or religion. (iii) use government resources for election campaign. (iv) spend more than 25 lakhs for a Lok Sabha Election and Rs. 0 lakh for an Assembly Election. In case they indulge in any of the above practices their election can be annulled by the court even after they have been duly elected. (f) Model code of conduct: In addition to the laws, all the political parties in the country have agreed to a model code of conduct for the election campaign. This includes: (i) Any place of worship shall not be used for election propaganda. (ii) Criticism of the opposing candidates shall be limited to their policies and programmes past record of public service and not mention of their private personal lives. iii) The government official transport like car, vehicles, machinery and aircraft and personnel shall not be used by government officials or ministers. (iv) No posters, pamphlets or notice, slogans shall be placed on any building without the permission of the owner. (v) Any minister shall not lay down foundation stones of any project, make appointments and transfer of officials or make any promises for providing public facilities after the elections have been announced. (g) Voting: On the date fixed earlier, voting takes place. For voting, election booths are set up. Voters go to the polling booths and cast their votes for the candidates of their choice. Voting is held by secret ballot. These days Electronic Voting Machines (EVM) is used to record votes. EVM has the names of the candidates and their election symbols. The voters have to press the button against the name and symbol of the candidate they wish to vote for. (h) Counting of votes and declaration of result: After the voting is over, the ballot- boxes are sealed and taken to the counting centers. There the ballot boxes are opened before the candidates or their agents and votes are counted under the supervision of the returning officer. A candidate who gets the highest number of votes is declared elected. (i) Election petition: If any candidate feels that the election in his Constituency has not been held properly, or if he has any objection against the result, he can file an election petition in the Court. If the objections raised are found to be correct the court can set aside that election. In that Constituency, the election will be held again.

Carrying An Activity Is Related To Money

Discuss About The Carrying An Activity Is Related To Money? Business stands for carrying an activity that is related to money. It is operated in every part of the globe and as the business grows, it looks for more opportunities across the border. International business is the term that is used for the operation and objective of a nation that have some interest in other countries. International business includes all the commercial transactions whether it is private or governmental, sales, investments, transportation that takes place between two or more religions, ethics, culture or nation. Many companies such as Tesco, Disney, and Ford are having its business operations in other countries to earn profit and to grow its business. With more opportunities, the international business is also very complex. And for solving these complications, organisations appoints international managers. They are the ones who ease the company’s operations in other countries. An international manager is a wide-ranging title for an executive who handles the c orporation’s global processes. Large companies recruit numerous departmental international managers such as managers who are in charge of worldwide sales, social marketing or foreign business. This study will elaborate the challenges and possible opportunities for the managers that are operating in a global environment. It will outline a brief description of international environment and the challenges that managers face while operating in a global business environment. In addition to this, the essay will also demonstrate some practical examples for an Australian organisation which is facing challenges in the international competition and expansion. At last, the study will outline the personal views of the researcher. International business is the term that is used for the operation and objective of a nation that have some interest in other countries. International business includes all the commercial transactions whether it is private or governmental, sales, investments, transportation that takes place between two or more religions, ethics, culture or nation. It comprises any type of trade operations that overlaps national boundaries. In the terms of definition scale, international business is demarcated as companies that purchases or sell goods or facilities across two or more nationwide borders, even the administration of the company is situated in a single nation (Teagarden, 2017). Starting a commercial operation in a foreign land is a thrilling prospect, but the management of the company must be equipped for the range of encounters that come with functioning in a massively dissimilar situation. It is important for the managers of these organisations to reflect the economic, political and soci al climate of the region in which the company is going to function. Having a rigorous research about the republic in which the company is going to operate will enable the managers to face the difficulties or challenges associated while operating overseas. While the global business context faces environmental issues, a small portion of international manager environmental substructure shows a crucial character for the business. Foreign rivalry impact local competitiveness and its safety is the primary reason that tests every manager ("Managing Human Resources in an International Business", 2017). In order to maintain their visibility in the international marketplace, they must deliberate the encounters and how they discourse them. Here are the main challenges faced by international managers: Communication is the key attribute of every prosperous industry, so international manager has to acquire some level of confidence in the local language and that must be their first importance before interacting with any native client. Not having rudimentary knowledge of local language will create problem for the managers regarding not being able to directly coming to the point. Culture is another problem for managers (Mackenzie, 2010). Not having knowledge about local way of gesture sometimes makes clients unhappy. If the sales are increasing overseas, international managers have to find the means to steer language barricades that may increase towards customer service centre of the organisation.  Ã‚   According to Klebber Terra, the director of operations at the Samarco mine in the south-eastern state of Minas Gerais, stated that BHP Billiton is facing problem while operating in Brazil. The CEO of BHP Billiton, Andrew Mackenzie stated that the company is very sympathetic and distraught on the operation problem faced by the community. Dealing the business operations in different countries with different cultures, background and language, always creates issues for the service department of an organisation. In these situations, it is important for the international manager of BHP Billiton to have native call centres for the customers which can handle the issues. An organisation business operation could falter quickly if international manager of the company are unaware of the commercial legitimacies and guidelines of the nation in which the business is functioning. Governmental controls, tax rules and health and safety principles vary from site to site and country to country ("International Culture", 2017). It is important for the international managers to study the laws that disturb the corporation’s processes. It is important for them to direct all the necessary investigation and connect the findings and prospects all over the business. It is important for them to understand the several rules and guidelines that manage the company merchandises and services. International managers must conform to the tax laws of the dissimilar countries along with constitutional export conventions. The management of BHP Billiton preserves ethical dealings with the administrations and their assistances, officials and staffs. The company’s aptitude to bear business is unswervingly influenced by foreign government decision making and it is significant for the firm international manager to have exposed and productive dealings with the government. In the Samarco disaster, the town of Bento Rodrigues was completely destroyed. It is evident that the Samarco mine is jointly owned by mining giants Vale of Brazil and BHP Billiton of Australia. With the disaster, and with the country’s laws and regulations, BHP Billiton and its ventured company had to sign a deal with the state and federal public prosecutors to pay US$262 million in damages. It is important for the executive of BHP Billiton to keep more concern about the environmental issues of a foreign state so that it could prevent penalty from the foreign government.     Ã‚   An organisation is likely to deal with foreign currency while operating overseas. In order to complete the transactions successfully, international managers must study the conversation rate to keep up with the up-to-date exchange rates ("International Business- An Overview", 2017). Having mistaken in bookkeeping due to inappropriate calculations could generate a false reportage and legal difficulties, which can reduce the solidity of company’s foot line. International managers for preventing incorrect calculations and other matters must progress a clear company-wide strategy to initiate the workers on accounting performs including the foreign exchange.    Another issue in currency is its ups and downs. For BHP Billiton, the fall in the Chinese market is a very big concern. It is important to state here that China represents the 61% of the global seaborne iron ore demand. For BHP Billiton, sales in China generated $21.6 billion during 2012. But a lower economic growth in China market resulted in the lower prices and demands of the company’s products and also negatively impacted in company’s international market result. The revision of International business prominence on the specific difficulties and chances that appear as an establishment is functioning in more than one nation. In real terms, worldwide business includes the most generalised study for the business field that is modified towards an equitably unique across the boundary situation (Guedes & Faria, 2011). Directing worldwide business is like operating a new field where worldwide managers have to absorb the influences that are essential for operating in that field. Managers who are shrewd in recognizing new conducts of doing trade that please the altering primacies of foreign administrations have a clear and chief modest benefit over their participants who cannot or will not familiarize to these altering primacies. It is evident that BHP Billiton is in the commodities business and this is the thing that most of the foreign investors recognise. As the organisation operation is based on the prices it obtain for their oil, gas, minerals in the world markets, which have been subjected to substantial volatility. It is important for the firm betrothed in worldwide business doings to include a global viewpoint. An establishment supervisory principles can be demarcated on the basis of three board categories namely, services or products to the market assisted, abilities and consequences. But, these viewpoint of global business in significant to recognise and appreciate the complete meaning of international trade (Future international manager, 2014). An establishment international manager must openly define the company’s guiding values in terms of international mandate instead of allowing company’s guiding principles on the terms of international adjust to its national happenings. Having a global outlook on the firm’s basic declaration of purpose will assist in focus of the executives on the opportunities outside the domestic market.   Ã‚  Ã‚   For international managers, it is important to formulate and implement a set of commercial plans for defining the company’s guiding philosophies in the marketplace of a foreign land (Dlabay & Scott, 2011). These guiding principles relative to all the other things should deliver a long-term view of what the establishment is trying to become and achieve and should provide way to the central and subsidiary directors operations with the internationalisation of its markets. Every strategy of international manager comprises a number of secondary approach options. The decision procedure that usually develops in the marketing approach area is an operational one (Dlabay & Scott, 2011). As the international managers develop around a decision circle, previously particular strategies need to be modified. The shares of BHP Billiton got tumbled after the announcement of the company about writing down its multi-billion dollar US assets with its news on the Samarco mine, Brazil. The amount of issues a firm faces is increased while it starts operating in an international market. In international market, decision making process of the managers becomes more complicated. It is evident as one is dealing with multiple currency, legal marketing, and political, economic and cultural schemes (Czinkota, Ronkainen & Moffett, 2011). Geographic and demographic factors are the other things that differ widely. In the international context, it is crucial that the strategic level of the international level must be according to the operating country due to the rigidness of the international environment. A company can change in its implementation while operating nationally in a few months, but if a country is operating globally, contract, custom and law may interfere to make the changes more difficult and could take several years to get settled.; It is evident that starting a business is tough and when an individual is looking for international expansion, it is even tougher. But there are many benefits in expensing the business on a foreign land. There are many advantages such as tax incentives, international partnerships, faster growth and streamlining efficiencies. As per the international situation of BHP Billiton, I learned that the main problem is on the momentum of crafting solutions to the international problems. From my point of view, it is important for the international managers to consider the economic, political and social climate of the region in which the business is going to function. Having a more deep study about the Brazil town situation would have given opportunity to the company to prevent the mine accident. Having a concentrated research about the republic in which the company is going to operate will enable the managers to face the difficulties or challenges associated while operating overseas. Another t hing I think is important is the visibility of the international marketplace. In order to maintain the visibility in the international marketplace, international manager of BHP Billiton must deliberate the encounters and how they address them. If the sales are increasing overseas, international managers have to find the ways to steer language barriers that may increase towards customer service centre of the organisation. With the decrease in The Chinese market, the executives of BHP Billiton could also look on other developing economic countries such as India. An establishment international manager of the stated firm must explicitly define the company’s guiding principles in terms of global mandate instead of allowing company’s guiding principles on the terms of international adjust to its domestic activities. Another thing that international managers must consider is the agenda for international business of the countries. It is important to look out for the countries that have strong programs in place to help foreign investors and could help in making the process as smooth as possible. Czinkota, M., Ronkainen, I., & Moffett, M. (2011).  International business. Hoboken (N.J.): Wiley. Dlabay, L., & Scott, J. (2011).  International business. Mason, OH: South-Western Cengage Learning. Future international manager. (2014). [Place of publication not identified]. Guedes, A., & Faria, A. (2011). Globalization and International Management: In Search of an Interdisciplinary Approach.  Brazilian Administrative Review. Retrieved from https://www.scielo.br/pdf/bar/v4n2/v4n2a03.pdf International Business- An Overview. (2017). Retrieved from https://www.pondiuni.edu.in/storage/dde/downloads/ibiii_ibe.pdf International Culture. (2017).  THE ENVIRONMENT OF INTERNATIONAL BUSINESS. Retrieved from https://www.unice.fr/crookall-cours/iup_cult/_docs/_RUGM_Chapter-05.pdf Mackenzie, M. (2010). Manager communication and workplace trust: Understanding manager and employee perceptions in the e-world.  International Journal Of Information Management,  30(6), 529-541. https://dx.doi.org/10.1016/j.ijinfomgt.2010.04.001 Managing Human Resources in an International Business. (2017). The Internationalization Of Business. Retrieved from https://wps.prenhall.com/wps/media/objects/728/745520/chapter13.pdf Teagarden, M. (2017). International Business in a Wobbly World.  Thunderbird International Business Review,  59(5), 565-566. https://dx.doi.org/10.1002/tie.21914

Comparison in graduation in engineering Assignment

Comparison in graduation in engineering - Assignment Example The five countries have not developed to the point of First World countries. There are very many challenges in the economy that may affect the number of graduates being released into the market. Many engineering institutions are well equipped thus may not enroll many students. In order to reduce the deficit of engineers, these countries must put more resources in engineering colleges. As the economies of these countries grow, there will be the need for many more engineers. The shortage of engineers in these countries can be attributed to the imbalance in the intake of engineers to various local colleges and the level of economic growth. The five countries rely on developed countries’ institutions of higher learning when further trainings are required. A majority of engineers who want to further their studies must go abroad in order to acquire the skills they need. The five countries take postgraduate students to countries such as Japan, US, UK and Germany, among other countries (Orpwood et al., 2013). Although there have been a shortage in the number of engineers, these countries are now putting more resources to ensure that they enroll more graduates in order to satisfy the local

Political Science Russian Politics Essay Example | Topics and Well Written Essays - 1250 words

Political Science Russian Politics - Essay Example After the August 1991 putsch and the dissolution of the CPSU, the DPKR in its first congress was renamed the People's Party of "Free Russia," and was headed by Rutskoi and Lipitsky. It flourished from 1991 to 1993, when it was considered a potential ruling party. Moving in March 1992 into constructive opposition to the course of the Boris Yeltsin-Yegor Gaidar administration, the NPSR reached an agreement with the Democratic Party of Russia, on the basis of which the bloc Civic Union was formed. (McFaul and Markov, 1993) In the 1993 conflict between Yeltsin and the delegates, Rutskoi sided with the latter and landed in prison after the attack on the White House. After his amnesty in May 1994, the party changed its name again, this time to the Russian Social-Democratic People's Party (RSDNP). Its main goals were the creation of conditions for free and thorough development of the citizens of Russia; elevation of their welfare; guarantee of citizens' rights and freedoms; and establishment of a civic society, a social-market economy, and a lawful government. Leaders had different ideas for the party's development: Rutskoi called upon the delegates to participate in the creation of the social-patriotic movement Power, whereas Lipitsky supported the idea of transforming the RSDNP into a social-democratic party of the Western European variety. In March 1995, the split became fact in congress, after which both sides essentially ceased existing. Rutskoi's group began working in the social-patriotic movement Power, and Lipitsky's in the Russian Social-Democratic Union. (McFoul, 2001; Reddaway and Glinski, 2001) In the 1995 elections, Lipitsky's supporters participated in the bloc Social-Democrats (0.13% of the vote), and Power pushed forward its federal list, on account of which a new split occurred in the leadership of the movement, and a number of politicians left it. The new list of Power with Rutskoi at the head received 1.8 million votes (2.6%), while in Rutskoi's homeland, Kursk, it received more than 30 percent. In 1996, Power was unable to collect the required number of signatures for its presidential candidate Rutskoi, and it joined with the bloc of popular-patriotic forces headed by Gennady Zyuganov. Soon afterward, Rutskoi was elected first as cochair of the Popular-Patriotic Union of Russia, and then, with its support, governor of Kursk Oblast. He resigned as chair of Power and fell into conflict with the NPSR and Communist Party of the Russian Federation (KPRF). In 1998, Power, under the chairmanship of Konstantin Zatulin, entered the movement Fatherland of Moscow mayor Yuri Lu zhkov, and on the very eve of elections it split yet again and disappeared from the political scene. (McFoul, 2001) Free Russia gradually emerged from obscurity from the Russian Party of Small and Medium Businesses. This was due to the efforts of former presidential contender Irina Khakamada to revive the liberal movement in the country, which many in the West criticize for alleged backsliding on democracy. It has 55,063 registered members and is little known to the population. It has never run in a national parliamentary election, but gained 11% of the votes in the regional election in the Novgorod Region on October 8, 2006. In the 2007 parliamentary elections, Free Russia registered as a contender and will try to appeal to the right-wing electorate in the 2007 parliam

Types of Democracies Assignment Example | Topics and Well Written Essays - 500 words

Types of Democracies - Assignment Example Bentham and Mill argued that a protective democracy must have the ability to participate in free and fair elections, right to free press, universal male suffrage, secret ballot and frequent elections make up the bulk of protective democracy. In such a democracy the government ought to ensure that there is disparity in the sharing of resources unlike any other system of governance where political leaders only serve their personal interests. The utilitarian theory therefore teaches the need for government to protect both the people and the capitalist markets. Excesses of protective democracies could hurt the capitalist markets since most people will assume security from the government making them poor and property less due to liberal anxiety. Another shortcoming of a protective democracy is that the government assumes that inequality will still exist therefore they are less concerned about potential threats that could be created by such an inequality. Protective democracies assume a ne gative view of the people. Developmental democracies have the advantage of assuming a positive view of the people. Unlike the protective democracy, this model encourages people to be assertive developers who can create their own wealth despite the government mediation during harsh economic times. Political and social analysts are opposed to this model stating that there can never be such a government where its citizens are equal and uninformed about political happenings in their countries. This cannot be true at any time and if it was a reality then it will be a hindrance to democratic politics. Pluralist democracy is a democracy that attempts to correct the inefficiencies of a developmental democracy. This model gives people the power to be free and participate in the political activities of their countries. It encourages competitive elections where even the less active people in the society can have a right to vote. The main disadvantage of a pluralist democracy is that not all

Satellite Technology Research Paper Example | Topics and Well Written Essays - 1750 words

Satellite Technology - Research Paper Example Historically, the first artificial satellite was launched by Russia (at that time known as the Soviet Union) in the late 50s. Though, there was not a specific purpose behind that satellite, however, it was used to transmit a repeated simple Morse code signal. On the other hand, today’s new technology-based satellites are able to receive and re-transmit thousands of signals at the same time. These signals can be a simple digital data or they can include a complex TV program (Rouse; The Govt of PEI; Radio-Electronics). This paper presents an overview of the satellite technology. This research will cover a number of aspects such as the functioning of satellite technology, its uses, currently operational protocols, working distances, bandwidth etc. Uses of the Satellite Technology This section discusses some of the fundamental uses of the satellite technology. In the past, when the satellite technology was developing, satellites were interesting, hidden and top secret technology b ased systems. In fact, they were utilized mainly in a military power, for carrying out tasks such as espionage and navigation. On the other hand, they are currently a vital component of our daily lives. Now we can observe the use of satellites all around us: for example their utilization in weather reporting, TV transmission through DISH and DIRECTV Network, and daily telephone calls. Additionally, in numerous other examples, satellites perform a significant role in a number of areas. For instance, magazines and newspapers are more appropriate for the reason that they broadcast their images and text to a wide variety of printing websites using satellite to increase the speed of the local data and information distribution (Brown; Rouse). In addition, before transmitting data signals down the wire into our homes, cable TV is renitent upon the satellites technology to distribute its data. Moreover, the most dependable limousine and taxi drivers also make use of satellite technology bas ed Global Positioning Systems to determine the appropriate destination (Brown; Rouse). Satellite Functionality New technology-based communications satellites currently have a silent, however deep, influence on our daily lives. These technology based systems are used to connect remote regions of the Earth via television and telephone. Additionally, the modern business organizations conduct their business operations at high speed because of satellite technology. In fact, various newspapers, such as USA Today and The Wall Street Journal, are first designed and typeset and then for the sake of printing newspaper are all transmitted across the nation via satellite (Gulf of Maine Research Institute; Maral and Bousquet). Figure 1 Radio signals Source: http://www.gma.org/surfing/sats.html Figure1 shows that the radio communication signals near the microwave frequency transmission range are most excellent and extremely effective in transferring the huge volumes of data and information traffi c, for the reason that they are not redirected through the Earth's environment as minor data transmission frequencies are. In this scenario, they move around in a straight line, and this process is recognized as "line of sight data transfer and communication." If somebody in San Francisco attempts to beam a microwave data signal straightly to Hawaii, this will not be possible to send signals at such distance, in fact that the signal will disappear into space or dispel into the sea. Over

Strategy and marketing Assignment Example | Topics and Well Written Essays - 4750 words

Strategy and marketing - Assignment Example The aluminium process is a part of Al Groups portfolio. Al group al puts Powder Coating on aluminium profiles for building industry. The company develops relationships with the stakeholders over a long time with an informal communication. The Group will be expanding both internationally and locally. Price is the basic element for dictating who will get the contract for powder coating and extruding the profiles. The company usually manages to beat its competition yet recommends competition if it thinks that it cannot manage the workload. So by doing this we have won the trust of our customers. Time is another critical factor in delivering the product according to specs in this industry. Quality is the pride of the company and it is the one and only company in Kuwait that has ‘Qualicoat’ status. Suppliers of the company have regular communications with stock room’s managers. Recently the management has also intervened in processing in order to cut down on the waste. ALUMINIUM POWDER COATING LINE In case of aluminium powder coating the steps that were followed included the customer comparing the price with the competition that Al Group faced and then placing an order either to them or to their competition. After the placement of the order the time was to be analysed for the manufacturing process. After this the powder coat was to be applied and then the specs like cutting of the profiles and the final finishing was to be done that includes the cleaning and the quality control check etc. So if the product passed the quality control test it was shipped within a day otherwise it was reworked. Figure 1 Aluminium Powder Coating Process PROCESS AT AL GROUP ALUMINIUM The old...Total employee commitment can be only possibly be attained after the aspect of fear is driven out from the workplace, which is very important in the case of Al. One fundamental TQM part is focus on process thinking. Process thinking is a procedure that takes inputs from the supp liers and then transforms them into the outputs that are then delivered to the customers. An integrated system needs to be installed. Everyone in the company must understand the mission, guiding principles of quality policies, vision of the company and also the critical processes of the organization. Communication is one very important thing that this company should also keep in mind if it wants to maintain its heights of success. A proper, open and clear communication channel promotes in maintain the high morale of the workers and also keeps them motivated and satisfied all the time. It is strongly recommended that every member of the organisation should be committed towards the process of change. It cannot be referred as the new flavour of the month, but instead of this it should be an exciting life changing process (Zimmerman, Steinmann and Schueler, 1996). Too often enthusiasm of people wanes when they understand that the process of change in an organisation is not possible to occur overnight. People should pledge their support in the objective analysis of their job procedures and functions, and seek innovative and new ways to develop them. If necessary, inspirational speakers must be employed to stimulate and motivate the staff to a new attitude of commitment.

Paleontogly Research Paper Example | Topics and Well Written Essays - 1750 words

Paleontogly - Research Paper Example The contemporary representation of this sexual dimorphism is that it is a â€Å"single, unidimensional phenomenon that is displayed to greater (e.g. gorillas, orangutans) or lesser (e.g. humans) degrees in the different primate species† (Oxnard, 1987, 2). Furthermore, it is commonly believed to be mainly related to variations in general size of the body between sexes (Levinton, 2001). The implication for evolutionary theory is, that human sexual dimorphism in the past must have been significantly greater than it is in the present day, possibly more like that in the living primates (Oxnard, 1987). Understanding the human ancestry is regarded as one of the challenges in exploring human evolution. Nonetheless, several fossil hunters appear to believe that this implies that their mission is to find the pieces of the exact human antecedent in the field (Elewa, 2004). Similarly, several laboratory examiners appear to believe that this implies that their mission is proving that a certain fossil relic is that ancestor (Serafini, 1993). Exploring human evolution, even in the mind of the public, appears to be this issue of moving from ‘missing’ to ‘found’ links (Oxnard, 1987, 2). The challenge appears to be the unearthing of ancestors. But what is the certainty of this undertaking? Even from a population as large and concentrated as that of any major metropolitan area, and over as many as hundreds of generations, the statistical changes of any particular individual ever becoming fossilized and found by a paleontologist millions of years later must be almost infinitesimal. How much less must be the chances of finding representatives of populations of perhaps only a few thousand, scattered over an area of the world as large as Africa or Asia, during periods of time measured in hundreds of thousands, even millions of years (Oxnard, 1987, 3). Once humans are thousand years ahead of a death, possibly tens of thousands of

My Own Behaviour in a Team Setting Assignment Example | Topics and Well Written Essays - 500 words - 1

My Own Behaviour in a Team Setting - Assignment Example I also learned that I possess a number of transferable skills such as the ability to put my personal feelings aside whenever there was conflict in the team. In these circumstances, I was able to brush my personal feelings aside and to focus on the assigned task. I also demonstrated self-discipline in that I was able to manage my time and resources in a productive and effective manner. I also discovered that I had other transferable skills such as effective communication skills. I found that I was always able to listen to others and to respond in ways that were relevant and commanded the attention of other members of the team. I also found that I had another very important transferable skill and that was the power of persuasion. I found that with commitment and effort I was able to persuade other members of the group to take a position that was akin to my own. This particular skill will be important to my chosen career when I am advising and helping those who rely on my advice and skills. As I learned from my social networking exercises, I am sure that these skills are the kinds of soft skills that employers will be looking for. I also learned that I can be a bit over anxious and too eager to achieve my end goals. In this regard, the team setting taught me that every task has a purpose and connects to the end goal. Only after several steps are taken can we finally see the results? In this regard, I have to learn to be more patient and pace my time, always aware that I cannot get to the end without starting from the beginning. I will practice this by taking on a number of projects such as reading a book and doing jigsaw puzzles. When I began the course I did so with an open mind, merely hoping that I would come out more prepared to take steps toward my career goal and expecting to at least be in a better position for taking those steps that I was before taking the course.  

Therapeutic Hypothermia After Cardiac Arrest Essay Example for Free

Therapeutic Hypothermia After Cardiac Arrest Essay Cardiac arrest is considered as the prime cause of sudden deaths in the modern world, claiming tens of thousands of lives globally each year (http://www.nationmaster.com/graph/mor_car_arr-mortality-cardiac-arrest).   It has been determined that survival rates after cardiac arrest are very low, due to consequent ventricular fibrillation that immediately results in zero cardiac output and death within a few minutes (http://www.nationmaster.com/encyclopedia/Ventricular-fibrillation).   During cardiac arrest, oxygen flow in the brain in significantly affected and brain damage may possibly occur if no emergency treatment is given as soon as possible. Emergency treatment of cardiac arrest generally involves manual artificial breathing to facilitate oxygen circulation to the brain, as well as chemical and electrical induction of the heart to reinstate its normal beating.   Such emergency procedures mainly aim to provide a way to reoxygenate the brain and to save it from further irreversible damage.   Consequently, reoxygenation also generates free radicals that are responsible in creating a post-resuscitation syndrome, which is characterized by necrosis of different tissues of the patient. The observation that tissues survive at particular hypothermic settings has been evaluated as a promising emergency treatment for cardiac arrest (http://www.rnweb.com/rnweb/article/articleDetail.jsp?id=158218).   Hypothermia involves subjecting the body of an individual in a temperature that is below the normal physiologic temperature.   The effect of hypothermia in protecting the brain from severe and irreversible damage during the non-oxygenated state of cardiac arrest is currently being evaluated, after successful results in dog models.   Several investigations have been conducted on the direct and immediate positive effect of hypothermia in cardiac arrest patients.    A prospective clinical trial involving the use mild resuscitative cerebral hypothermia in 27 cardiac arrest patients for at least 24 hours showed that hypothermia treatment is reliable and safe (Zeiner et al., 2000).   The procedure involved cooling of the entire body, including the head, resulting in a lowering of body temperature within 62 minutes after commencement of hypothermia treatment. It is interesting to note that no further complications associated with the cardiac arrest were observed after the application of hypothermia treatment.   In a separate investigation, 55% of cardiac arrest patients treated with hypothermia was observed to show positive responses to the treatment, as well as a decrease in the mortality rate 6 months after hypothermia treatment, suggesting that hypothermia treatment favors the prevents deleterious brain damage and death among cardiac arrest patients (HACASG, 2002). However, there are also certain issues with regards to the application of hypothermia in cardiac arrest patients that remains unclear and doubtful.   One of these includes the inclusion and exclusion criteria that will determine whether a particular patient will benefit from such treatment (Skowronski, 2005).   This comment is mainly based on the need for personalized treatment of patients because of the recent observation of inter-individual variations in the response to specific treatments. Such observation explains subtle yet significant differences that should be addressed during medication, diagnosis and testing of patients for any type of illness.   With regards to cardiac arrest emergency treatments, it is of prime importance that a patient’s unique physiological, genetic, metabolic and cardiac profile be determined first before subjecting him to hypothermic conditions.   However, this profiling may also pose to be a hindrance during emergency treatment because the survival of the cardiac arrest patient mainly depends on the speed of administration of the treatment to the patient. Specific risks have already been identified to be associated with hypothermia treatment of cardiac arrest patients (http://www.sca-aware.org/sca-treatment.php#treatment3).   The exposure of the patient to cold temperatures at a prolonged duration may cause bleeding or hemorrhage in specific organs of the patients because the cold temperature slows down the blot clotting capability of the platelets.   In addition, a cardiac patient treated with hypothermia may suffer from infection because the immune system is also inhibited by prolonged cold temperatures. An alternative treatment that is parallel to hypothermia has been proposed to be as effective as hypothermia, and possibly much safer than the more radical hypothermic exposure of the cardiac patient to low temperature levels. The alternative treatment involves intravenous introduction of ice-cold fluid to the patient using automated cooling equipment (Bernard, 2005).   Such settings provide the healthcare personnel complete control over the temperature of the intravenous fluid, which plays a vital role in the emergency treatment of the cardiac arrest patients. Until sufficient clinical investigatory information has been collected from comprehensive and comparative studies on the risks and benefits of hypothermia treatment on cardiac arrest patients, it is imperative that healthcare personnel be cautious in administering such rapid and radical treatment to cardiac arrest patients. There have been active requests from the medical research field that such investigations will provide a better understanding of the mechanisms and pathophysiological routes that are involved in the exposure of the body, most specifically the brain and the rest of the central nervous system, to cold temperature during those critical non-oxygenated states (Bernard, 2004). References Bernard (2004):   Therapeutic hypothermia after cardiac arrest: Hypothermia is now standard care for some types of cardiac arrest.   Med. J. Austral.  Ã‚   181(9):468-469. Bernard SA (2005):   Hypothermia improves outcome from cardiac arrest.   Crit. Care Resusc.   7:325-327. Hypothermia After Cardiac Arrest Study Group (HACASG) (2002):   Mild therapeutic hypothermia to improve the neurologic outcome after cardiac arrest.   N. Engl. J. Med.   346(8):549-556. Skowronski GA (2005):   Therapeutic hypothermia after cardiac arrest- Not so fast.   Crit. Care Resusc.   7:322-324. Zeiner A, Holzer M, Sterz F, Behringer W, Scho ¨rkhuber W, Mu ¨llner M, Frass M, Siostrzonek P, Ratheiser K, Kaff A and Laggner AN (2000):   Mild resuscitative hypothermia to improve neurological outcome after cardiac arrest: A clinical feasibility trial.   Stroke   31:86-94. http://www.nationmaster.com/encyclopedia/Ventricular-fibrillation      Ã‚  Ã‚  Nation Master- EncyclopediaVentricular fibrillation http://www.nationmaster.com/graph/mor_car_arr-mortality-cardiac-arrest   Ã‚  Ã‚   Mortality Statistics Cardiac arrest by country http://mweb.com/rnweb/article/articleDetail.jsp?id158219 http://www.sca-aware.org/sca-treatment.php#treatment3   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therapeutic Hypothermia

The Carbonated Soft Drinks Industry And Pepsico Strategy Marketing Essay

The Carbonated Soft Drinks Industry And Pepsico Strategy Marketing Essay The chart below shows the dominant players in the carbonated soft drinks (CSD) industry according to Beverage Digest report issued on March 30, 2009. The results of this report are for the year 2008 (Sicher, 2009, p.2). Coca Cola has the largest market share accounting for 43%, followed by PepsiCo with 31% and Dr.Pepper Snapple Group Inc. (formerly Cadbury Schweppes) with 15% of the market. The remaining 11% is distributed amongst other CSD companies such as Cott Corp, National Beverage, Red Bull, Big Red, Rockstar, Private label and others. Moreover, the top 10 CSD brands in the U.S for the year 2008 were ranked by market share as follows (Sicher, 2009, p.2). Brands Company Market Share Coke Coca-Cola 17.3% Pepsi-Cola PepsiCo 10.3% Diet Coke Coca-Cola 10% Mountain Dew PepsiCo 6.8% Dr.Pepper Dr.Pepper Snapple Group(DPS) 6.1% Diet Pepsi PepsiCo 5.7% Sprite Coca-Cola 5.6% Fanta Coca-Cola 1.8% Diet Mountain Dew PepsiCo 1.8% Diet Dr.Pepper Dr.Pepper Snapple Group(DPS) 1.6% With regard to individual brands, Coke was ranked first with 17.3% market share and Pepsi-cola was in second place with a lower market share of 10.3%. Additionally, the total market share of all Coca-cola brands adds up to (34.7%) which still surpasses those of PepsiCo (24.6%). To be able to give an in-depth analysis and evaluation of the Soft Drink industry, the following factors should be considered: The relevant industry trends and the most noticeable changes in the industry. The strategic group map. The industry attractiveness using Michael Porter five forces model. A. Relevant industry trends Industry Growth The graph below shows the performance of the CSD market from 1990 up to 2008. It is observed that the industry faced a sharp decline in growth starting from 2005, where the percent volume change fell below zero. This was followed by a further decline in growth rates: -0.6% in 2006, then -2.3% in 2007 and -3% in 2008 (Sicher, 2009, p.1). Conversely, the energy drink companies were experiencing a positive growth. Hansen Natural, which has both soft drinks and energy drinks in its portfolio of products, witnessed a +3.3% CSD growth. Additionally, Red Bulls volume also increased +5.2%. Although Hansen Natural and Red Bull make up a small portion of the total market share pie, the increase in their growth rates indicates that PepsiCo has to pay attention to them. Political Factors: There are several political factors that influence the soft drinks industry: Obey food, Drug and cosmetic acts: the process of producing and distributing the soft drinks in the market is subjects to many federal laws such as the food, drug and cosmetics acts. It is also subject to American with disabilities acts. The presence of these laws helps create a healthy environment for the consumers. This will limit the potentials of new entrants in this industry. Environmental laws regulations: these laws enforce packaging, recycling, water and energy policies to make sure the CSD industry operates in a healthy environment. This leads to making the soft drink industry more attractive for consumers. Double Taxation: Another political factor is that companies operating in the industry are obligated to tax payments for the products they offer and distribute in each country they operate within. Hence, this leads to making the industry less attractive because operating firms are subject to double taxation policies. Economical Factors: Inflation in diesel prices: it is an important factor affecting the CSD industry. Since, the CSD relies on trucks to distribute its diverse end line products; trucks are subject to inflation in fuel prices. Since the consumption of fuel is the core activity, diesel prices are subject to inflation depending on the market conditions. Yet, the possibility of a market crisis rises. Foreign exchange rates fluctuations: Carbonated soft drinks firms revenues are affected by exchange rates fluctuations as well as profits and the cost of raw materials. Due to the weak economic growth the industry will suffer heavily by changes in exchange rates. Thus, profits and cost are going to be lower and higher respectively. Socio cultural Factors: Obesity: Dr. Gabe Mirkin says: A study from Harvard shows that of soft drinks may be responsible for the doubling of obesity in children over the last 15 years. (Gabe Mirkin, 2004) Recently, as the people are becoming more and more educated, the level of their health awareness is increasing. Obesity is becoming more and more apparent, leading to people taking good care of their health. Soft drinks are full with empty calories which cause obesity. The trend of obesity in children is rising since the soft drinks consumers are young and between the range of 14 and 30. In fact, studies done by the UCLA Center for Health Policy Research shows that Adults who do drink one or more sodas or other sugar-sweetened beverages each day are 27% more likely to be overweight or obese. (16 Facts About Soft Drinks and Obesity, 2009) Change in life style consumer tastes: Nowadays the consumer of the carbonated soft drink industry are shifting their tastes toward drinking more healthier drinks such as water and fresh juices instead of carbonated soft drink full with sugar that will have a negative effect on the consumer health in the long run. People have become more health conscious for instance they are moving toward the consumption of healthier beverages such as water and fresh juices. Its estimated that the consumption of juices will increase up to 20 % within the coming three years. (Health Conscious Chileans Switching to Non-carbonated Drinks, 2009) Technological Factors: Introducing new technologies in the soft drink industry has helped in developing the process of manufacturing. For example: PDX technology: It is a shockwave technology that helps in mixing the ingredients in an efficient way. Pursuit Dynamics, the supplier, said that this technology is most useful for the soft drinks industry. This technology is believed to help in cutting the cleaning time up to 80%. Also, it will also increase the processing speed and save power. (New technology targets diet soft drinks makers, 2009) Other Noticeable trends: Merger and acquisition: It is very common in the soft drinks industry, it causes many firm to exit and then re-enter the industry. Many leaders in the soft drinks industry use acquisition in order to grow and increase their market share. For example, what PepsiCo did to expand into the energy drink sector, it acquired Quaker Oat, who already bought Gatorade. Hence, the competition on the products diversifications for a firm will increase. Using glass bottles instead of plastic bottles: Many soft drinks companies are moving toward using glass bottles because these bottles are more environmental friendly. According to G Karthikeyan, the manger of sales in Jabal Ali Container Glass, the demand for glass bottles has increased recently because some of the chemicals in the soft drinks can react with the plastic and caused serious diseases. Using glass bottles help that the soft drink bottle taste better and last for long time. (Sathish, 2010) Banning soft drinks in schools: The American beverage association has announced the removal of soft drinks from schools. It asked for the removal of full calorie drinks and the replacement will be the healthy, low calorie beverages. That decision has been made because the child obesity is increasing rapidly. The announcement said that in elementary schools, children can only have 100% fresh juices, low fat milk and water, while in high schools the students can have all types of diet beverages and sport drinks as well as the drinks available for the elementary schools.(FBD,2010) B. Strategic Group Map The strategic group map above shows the competitive positions of different competitors in the CSD industry. It consists of the five largest competitors in the industry. The axes represent two competitive characteristics: the product categories offered by each competitor and geographic coverage in terms of the number of countries. The size of the circles is proportional to the relative market share of the company. PepsiCo has offers the largest variety of product categories amounting to 10 categories, followed by Coca-cola which offers 7 categories. Dr.Pepper Snapple Group, Cott Corp and National beverage all offer 5 product categories, however these categories are differ slightly. Also, their geographic locations vary which explains why they are located on different points on the strategic group map. The strategic group map was constructed using the information in the table below: Geographic coverage Product Categories offered Coca cola 200 + (The coca-cola system, n.d.) 1.Soft drinks 2.Energy drinks 3.Juices / Juice Drinks 4.Sports drinks 5.Tea and coffee 6.water 7.other  [1]   Pepsi 150 (Our history, n.d.) 1.Soft drinks 2.Energy drinks 3.Juices / Juice Drinks 4.Sports drinks 5.Ready to drink tea 6.Ready to drink coffee 7.water 8.Dairy based drinks 9.Fruit flavored beverages 10.Frozen beverages  [2]   Dr.Pepper Snapple Group 81 (The best history on earth, n.d) 1.CSD 2.Juices 3.Ready to drink tea 4.Mixers 5.Other Premium beverages  [3]   Cott Corp 60 (About us, n.d.) 1.CSD 2.Energy Drinks 3.Juice Drinks 4.Tea 5.Water  [4]   National Beverage 13 (Overview, n.d.) 1.CSD 2.Energy Drinks 3.Water 4.Fortified powders and supplements 5.Functionally enhanced juices and waters  [5]   C. Michael Porter five forces model Industry is classified as the Carbonated Soft Drinks Industry Rivalry HIGH Rivalry in this market is very intense due to a number of factors such as the number of competitors, growth of the industry, product differentiation, switching costs and change in consumer tastes. There are a few large competitors that are roughly equal in size. These competitors are Coca-cola with a market share of 43% and Pepsi with 31%. The market shares of Coca-cola and PepsiCo combined makes up more than 70% of the whole market. Thus, it allows these major competitors to watch each other closely. However, there are many other competitors that compete with these two giants and intensify rivalry. These include other soft drink companies (e.g. Dr.Pepper Snapple Group and National Beverage) and energy drink companies (e.g. Red bull and Rockstar). As mentioned earlier, the CSD industry faced a 3% decline in growth in 2008. A declining growth rate indicated that the many competitors in the market will have to share the shrinking pie. Also, in an industry such as CSD, there is little opportunity for differentiation relative to other products (e.g. cars) which lowers switching costs for consumers. The change in lifestyles which caused consumers to shift away from carbonated to non-carbonated soft drinks increased the level of competition. As a result, companies such as PepsiCo and Coco-cola had to adapt to these changes in demand by focusing on marketing and innovation (Human sustainability, n.d.). Bargaining power of Buyers MODERATE to HIGH The buyers in this industry can be classified into two categories: Those that buy in large quantities (Matthews Knaus, 2006, p.2): Supermarkets (31%) Fountain outlets: e.g. restaurants (23%) Vending machines (14%) Mass merchandisers (6%) Convenience stores/ Gas stations (5%) Small grocers (4%) Other: gas stations, drug chains, gas stations/minimarts, airlines and other channels of distribution (17%) Those that buy in small quantities: Final consumer The first category of buyers has high bargaining power. Generally, in industries characterized with many suppliers and a few large buyers, the buyers capture a greater share of the profits. This is because they buy in bulk and they can easily switch between suppliers since the product is standard, lacks differentiation and is easily available in the market. Additionally, these buyers have the power to demand higher quality or more service because they buy in large quantities. An example of a buyer that buys in bulk is the large retail store, Walmart. The second category of buyers is the end consumers. The fragmented nature of the buyer group and the low quantities purchased by them lowers their bargaining power. However, the bargaining power is increased due to the presence of substitutes, low switching costs. Thus, the bargaining power of end consumers is considered to be moderate overall. Bargaining power of Suppliers- MODEATE to LOW Before looking at the supplier group, it is important to first consider the types of input or raw materials that are used in this industry. These are: sugar, bottles, cans, water, ink and plastic. The inputs used are homogeneous and not differentiated which makes them readily available in the market. The supplier group in this industry is not powerful and does not possess a high bargaining power. There are many suppliers which make the supplier group more fragmented than the industry it sells to. Also, the product or input is neither unique nor differentiated and the suppliers do not represent a high percentage of total costs in the industry. One factor that may increase the bargaining power of suppliers is that consumers are more becoming more health conscious. This gives suppliers that offer healthier ingredients more bargaining power since they are smaller in number. Nevertheless, this bargaining power can be mitigated by having a long term agreement with the suppliers. Threat of Substitutes: HIGH Again, substitutes are classified into two categories: (1) Substitutes that come from distant industries, and (2) substitutes that come from within the industry- internal substitution. Since we classified the industry as that of carbonated soft drinks, then the substitutes from distant industries will be non-carbonated soft drinks. These include juice, water, milk, tea, coffee and the like. On the other hand, substitutes from within the industry include CSD such as sodas and energy drinks. Both types of substitutes pose a high threat because consumers switching costs between substitutes are low. Additionally, since people are more health conscious, they are more willing to substitute CSD with healthier alternatives. Threat of New Entrants: Moderate to LOW The entry barriers in the CSD industry are of different types, each having a significant effect on the threat of potential new entrants, these include: Technical barriers: For instance, PepsiCo has an absolute cost advantage enabling it to achieve lower average costs. That is, even if an individual or company was able to discover Pepsis recipe, they will not be able to achieve the low costs of PepsiCo. This is because PepsiCo is a large company that has economies of scale. Commercial Barriers: these barriers include brand name, reputation, access to distribution etc. In an industry like CSD, it is very difficult for a new entrant to compete effectively with the existing competitors that already have a large and loyal customer base. New entrants will have to put in a lot of marketing efforts and resources in order to convince customers to switch to their products. This will be time consuming and will also require a large amount of capital. Additionally, it is very difficult for new entrant to gain access to extensive distribution channels like those of Coca cola and PepsiCo. Financial Barriers: these barriers include capital requirement, access to financing etc. The bottling process requires a higher amount of capital than concentrate manufacturing since it is associated with higher fixed assets. For concentrate manufacturing, one plant which has the potential to serve a country as large as the United States costs $25 million. On the other hand, the bottling process needs 80 to 85 plants, each costing $30-50 million, to provide efficient distribution for a country the size of the US. Moreover, the bottling process is highly specific to both the type packaging and the bottling process. This, in return, makes it difficult to exit the market. (Cola wars, n.d., p.3) Retaliation: the more retaliation new entrants expect from existing competitors, the higher the entry barrier. In this industry, new entrants should expect sharp retaliation. The aforementioned barriers to entry lower the threat of new entrants. However, there is another factor that should be taken into consideration: private label brands. Cott Corp. holds the majority of private label brands in addition to few other smaller companies. Since private label brands are cheaper, retailers would find it more attractive to sell them, instead of Coca-cola or Pepsi, taking into consideration the higher profit associated with them. Thus, the threat of these private brands slightly increase the threat posed by new entrants. This makes the overall threat of new entrants moderate to low. (Pepsi, n.d., p.6) Conclusion The spider web below summarized the five forces (the 6th force is excluded). The more intense the forces are, the less attractive the market is. Most of the forces in the CSD industry are moderate to high which indicates that this industry is not attractive for new entrants. However, for those companies that are already in the industry, it is attractive. 2. Key Success Factors of Carbonated Soft Drinks industry 1. Size of Company (distribution and market share) The companies size is an important factor in such an industry. E.g. PepsiCo is the second leader in the industry as well as one with the largest market share. 2. Location (Convenience and Availability) Convenience for customers is also essential in a soft drink industry. Such that a company must make sure the soft drink is readily available everywhere in supermarket, grocery stores, vending machines, and restaurants. Brand Loyalty Due to the diverse soft drinks and the intense competition in the industry, brand loyalty plays an important success factor for a company. E.g. PepsiCos regular customers are devoted to Pepsi and they rarely switch to other brands. Loyalty creates inelastic price change. PepsiCo successfully adapts to customer taste. International market International presence is essential for the success of Soft Drinks industry. Going global is important for it helps the company enhance growth. E.g. the majority of PepsiCos profits come from US yet population growth in markets like India and china could lead to potential market growth. SWOT Analysis Strengths: Strong Brand Reputation Strong market Position PepsiCo is an early entrant which helped build market share. Its market share accounts for 31% of the market share of the carbonated soft drinks industry. Availability of large Free Cash Flow ( and Strong Revenue Growth) Solid revenue results in the second quarter of 2009 reflecting PepsiCos Product innovation, strong effective net pricing, and cost discipline showing a 5.5 percent increase in net revenue and an 8 percent increase in core EPS. PepsiCo Chairman and Chief Executive Officer, Indra Nooyi said Our results this quarter reinforce the advantages of our balanced portfolio, as our food and international businesses delivered solid performance while we continued the transformation of our North American beverage business.(Nooyi, 2009) PepsiCo has large amount of free cash flow and lack of capital constraint creating strength for the company to improve its innovative capabilities, and create a strong distribution thus further strengthening its brand. Strong and creative advertisement Besides PepsiCos strong advertisement, it uses creative techniques. Such that PepsiCo created an add through a football field with most well known players (Kaka-Brazilian, Henry-France, Drogba-Godivoi, Messi-Argentine, Lumoard-England) . Extensive product list Pepsi offers various products besides the Pepsi cola. It offers beverages and snacks. Its also the number one maker of snacks (potato chips and corn chips). Weaknesses: Many Large existing Competitors Large existing competitors in the market create significant weakness for PepsiCo and thus create a need for stronger advertising, consequently requiring higher capital. Following are the strong competitors sharing a high market share in comparison to PepsiCo with 31% market share: Coca Cola has a market share of Æ’Â   43% Dr.Pepper Snapple Group Inc. Æ’Â  15% of the market Concentration PepsiCo is concentrated in North America (US, Canada, Mexico), where almost 70% of its revenues comes from. Opportunities: Acquisitions and Alliances: Due to the increased threat of rivalry and competition in the carbonated soft drink industry, acquisitions and alliances create an opportunity that reduces such threats. Through acquisition the market share rises and the revenue rises, though the high cost of doing it is a drawback to such a strategy. Acquisitions of rivals (e.g. RedBull) Increase Market Share Increase Advertisements Advertisements play a major role in Carbonated Industries. For example, for one to see Pepsis add on road while very thirsty would likely to stop by a petrol station or any convenient store who offers Pepsi to purchase it. Strengthen Brand names of N.A portfolio: Since coke dominates Western Europe and Latin America, PEPSI dominates Middle East and Southeast Asia. Threats: Change in customers taste: weakening demand in USA Æ’Â  new federal nutrition guidelines identified regular CSD as largest source of obesity-causing sugars in American diet (Pinto, 2006) Health care awareness Increased awareness of health campaigns cut down revenues of soft drink industries. Customers move to substitutes such as water, non-carbonated drinks and juices. These challenges are PepsiCos target to overcome, such as the figure below shows the peoples negative perception of PepsiCo. High Rivalry As Explained earlier, threat of rivalry is very intense due to the following factors: Large number of competitors, Decline in growth of the industry, Lack of differentiation in products, and low switching costs. Therefore there exists an intense competition for shelf space due to expanding array of products and packaging options Large company size, will demand a varied marketing program; Social, cultural, economic, political and governmental constrains. As a result, the company will incur more expenses and resources. Threat of substitutes is very high. People can easily substitute Pepsi with other drinks. Strategic recommendations to the firm based on your SWOT analysis Since PepsiCo has availability of high free cash flow (strength), I would recommend that PepsiCo opts for Acquisition and Alliance (Opportunity) to increase its market share thus to take over its rivalry (threat) Due to the threat of health campaigns (threat), PepsiCo should increase its product line (opportunity) I would recommend that PepsiCo increases its EPS and increase PepsiCos stock price, by: Increasing Income Decrease amount of outstanding stock B. Company strategy analysis 1. Mission Statement/Strategic intent/Vision Mission statement: Our mission is to be the worlds premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity (PepsiCo Inc., 2009) Reproduced Mission statement: PepsiCo aims to be the worlds number one foods and beverages producer. It mainly focuses on providing money for its investors as well as enhancing the market with jobs and opportunities for growth. PepsiCo try their best to be honest, fair and truthful in all of their operations. Critique: The mission statement relatively reflects the core values of PepsiCo. It specifically describes its goals and objectives. It also sets guidelines for the activities and operations that need to be accomplished in order to meet the company prospects aims. Vision: PepsiCos responsibility is to continually improve all aspects of the world in which we operate environment, social, economic creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. (PepsiCo Inc., 2009) Reproduced Vision: Operate by creating a better future sustainable environment. Critique: A vision is a statement that states what the firm will be in the future. Pepsis vision aims toward creating a future healthier, sustainable friendly environment. PepsiCo vision should be more specific to its goals and objectives in order for PepsiCo to be more productive in the future. It should be more creative and easy to adapt to new trends. The vision can help PepsiCo in controlling the future market. PepsiCo Generic Strategy: According to Michael Porter, there are two types of competitive advantages a firm an posses: A firm can either make the same products that its competitors do, but with a lower cost. Æ’Â   Cost Strategy OR A firm can differentiate its products from those offered by its competitors, either by offering better and more expensive products or by offering lower quality cheaper products Æ’Â   Differentiation Strategy. To gain a competitive advantage in the market, PepsiCo looked in its position in the industry. It engaged in cost leadership competitive strategy: Since PepsiCo is a large corporation, it can keep the prices of its products low through the massive production and economies of scale. They also can buy from suppliers in bulk at a discount and make use of the technology to lower the prices of the final products. Not to forget that the extensive distribution channels and the global existence of the firm are considered as important factors to reduce the price. Allocating the cost among the brands carried by PepsiCo, the proficiency in the development and production help PepsiCo achieving its cost leadership strategy. PepsiCo also vertically integrated. It has merged with Pepsi bottling group in order to reduce the cost of distribution. Additionally, the types of input or raw materials that are used in this industry are: sugar, bottles, cans, water, ink and plastic. Since these raw materials are not differentiated and are easily available in the market, PepsiCo can achieve economies of scale. By looking at the graph above we can learn that by achieving economies of scale the firm will reduce its costs which will lead to lower prices of the final products. Although lower prices will result in having price war, which had already existed between PepsiCo and Coca-Cola and other firms in the CSD industry, it will still help the company in increasing its market share and to compete in the industry. Adapting the Cost leadership strategy had raised strong barriers for any new entrants to enter the market since it will be very hard to compete with a well-known brand that offers low prices. PepsiCos key resources that could lead to long term competitive: In order to stay ahead of the future and present competition, Pepsi has developed many attributes. It has constructed a business strategy that will allow it to outperform its competitors. Therefore PepsiCo has concentrated on few main resources that it believes will turn out as competitive advantages for the firm which will help it to goal superior performance in its industry. These competitive advantages are believed to be: Strong Brand Name Advertising: PepsiCo has the luxury to spend around 200 million dollars in this field, which allows it to reinforce the products. The strong advertising helps PepsiCo to introduce new products very quickly because it helps in improving the awareness level on the consumers about launching new products. PepsiCo logo/ being the 2nd leader of the market: PepsiCo is a very well-known brand not only because of products taste but also because of its logo and unique way of packaging. These all created what is called brand recognition. The unique blue and red symbol made PepsiCo very recognizable among people. Pepsi has spent 637 million dollar over the five past years on its marketing plan just to introduce the new rich deep blue packaging. This color represents the eternity of youthfulness and openness. Celebrity endorsement: Pepsi had used famous faces such as Britney Spears and Beyoncà © in advertising its products, which lead to attract more customers and increase the level of costumers preference. Although celebrity endorsement was a success but PepsiCo wont be using celebrities anymore as a step forward reducing its future cost. Extensive Distribution Channels / Location In Feb. 26, 2010 PepsiCo had merged with Pepsi Bottling group and PepsiAmerican which strengthening its distribution. It has local and global locations. PepsiCo has locations in 150 countries all around the world. Physical locations: PepsiCo soft drinks can be found in vending machines which are located in high traffic locations, schools, universities. PepsiCo reaches more consumers by also distributing its products to restaurants, department stores and grocery markets.